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Especially in high-powered business situations, it is true that first impressions last. For any man who wants to look just a bit younger without changing his overall hair color, a semi-permanent color that closely matches his natural hair color can give depth and definition to a style without changing his looks drastically.
Good hair color for the conservative man can be found at most drug stores. Just for Men and Clairol for Men are two over-the-counter colors I'd recommend.
*The trick is to choose a men's hair color that is very close to the natural color.