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Many people who have hair coloring say that the color often fades out before it is time to have it touched up. Don't let this happen to you—fight fading hair color!
A very good solution is to use a color shampoo. Reds fade especially quickly, so use a shampoo for red hair. Browns tend to lose vibrancy before a touch up, so you can use a shampoo for brown hair.
A very good color shampoo that is reasonable and can be found in most supply stores that sell to the public is Aura. They have color shampoo for blondes, brunettes, and red hair. It is only about $4 per 16 ounce bottle and is very good at keeping colored hair vibrant and fresh looking between colors.
The reason haircolor fades is because you are using shampoos that are not pH balanced to the hair. The hair is 4.5-5.5 and most shampoos are in the 9-10 pH balance. When you use such a high alkaline product, the cuticle raises (first layer of the hair) and the color begins to fade.